The release of a new video showing an armed group calling themselves the “Zeta Killers” confirms the evolution of Mexico’s drug war into a battle of information, images, and propaganda played out in the media.
The video released by the “Mata Zetas,” or “Zeta Killers” confirms what a number of independent analysts have begun to discuss: a new evolution in the terrain of what is commonly referred to as the “Mexican drug war.”
In essence, this is the repeated messages and nagging reminders; this is a war of information, counter-information and images. With this in mind, there are three very direct ways of understanding this video: 1) The Mata Zetas organization is part of the armed wing of the Sinaloa Cartel posing as an independent vigilante group; 2) The Mata Zetas are a group of foreign mercenaries operating on Mexican soil to eliminate the sworn enemy of the Sinaloa Cartel, which seems to operate with a degree of complicity from the government of President Felipe Calderon; and 3) The Mata Zetas emergence is the result of the atomization of the cartels, in which groups emerge which are increasingly smaller, and harder to control. What would the late Paul Castilian (head of the Gambino crime family during the 90’s in the U.S.) say in response to this? What kind of Cosa Nostra would we have, if it was not governed and controlled?